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Oh, man. This is fantastic news. I truly hope this happens, so as to keep some sort of pipeline alive in the UK, and possibly for folks in the EU from a parts perspective.
Of course, this is not to the scale that a Mitsubishi consumer would wish. But, still - I recall when CCC was the catalyst for bringing over so many JDM greats, and lobbying both the government and Mitsubishi to finally sell performance models long lusted over to Europe.
Funny thing is, the EU --- and quite notably the UK --- have been critical markets for Mitsubishi up until the company shit all over themselves with poor management and marketing. The fact that the PHEV was, and still is, the best-selling PH in the UK, is nothing to scoff at -- considering that everywhere else, people just don't give two shits because it's built on a nearly 10-year old platform. I believe the European market could still be a good one for Mitsubishi to target. But they need a much more competitive lineup than they do today. They need cars, trucks, and a performance line that would pique some interest, and not this "follow-the-herd" lineup that quite frankly isn't impressing anyone but Mitsubishi execs looking to benchmark against their own last-gen models.
This has been a most interesting read, and thanks for sharing, @Telferstr. That bit about the tariff agreement opens up so many critical strategic possibilities for struggling companies like MMC to cut costs by designing and producing close to home, while still remaining price-competitive in sales markets overseas.
Of course, this is not to the scale that a Mitsubishi consumer would wish. But, still - I recall when CCC was the catalyst for bringing over so many JDM greats, and lobbying both the government and Mitsubishi to finally sell performance models long lusted over to Europe.
Funny thing is, the EU --- and quite notably the UK --- have been critical markets for Mitsubishi up until the company shit all over themselves with poor management and marketing. The fact that the PHEV was, and still is, the best-selling PH in the UK, is nothing to scoff at -- considering that everywhere else, people just don't give two shits because it's built on a nearly 10-year old platform. I believe the European market could still be a good one for Mitsubishi to target. But they need a much more competitive lineup than they do today. They need cars, trucks, and a performance line that would pique some interest, and not this "follow-the-herd" lineup that quite frankly isn't impressing anyone but Mitsubishi execs looking to benchmark against their own last-gen models.
This has been a most interesting read, and thanks for sharing, @Telferstr. That bit about the tariff agreement opens up so many critical strategic possibilities for struggling companies like MMC to cut costs by designing and producing close to home, while still remaining price-competitive in sales markets overseas.