Mitsubishi shared their "Small but Beautiful" mid-term business plan for 2020-2022. They plan to reduce fixed costs by 20% and focus more on the Asian and Oceanic markets.
Their plan includes:
Their plan includes:
- Reducing fixed costs by 20 percent or more compared to FY2019, and concentrating investment on core regions and technologies to enhance profitability
- Focusing management resources on ASEAN, and increasing the market share there to more than 11 percent
- Developing businesses in Africa, Oceania and South America as the second pillar following ASEAN
- Strengthening eco-friendly model lineup such as of PHEV and EV by launching new models by FY2022, and introducing new models including SUV, pickup truck and MPV in ASEAN from FY2022 onwards
MITSUBISHI MOTORS Announces Its Mid-Term Business Plan, Small but Beautiful, to Achieve Cost Rationalization and Profitability Enhancement for Sustainable Growth
MITSUBISHI MOTORS CORPORATION (MMC) today announced its three-year mid-term business plan (from fiscal 2020 to 2022), Small but Beautiful, to concentrate its management resources on its core regions and technologies.
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