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Mitsubishi has revealed a new online ordering process that they're calling "ClickShop". It lets you build your car, submit a credit application and book an appointment online.

  • Rolls out ClickShop, a custom, 24-hour digital showroom across entire dealer network
  • Customers can now browse current dealer inventory, build a custom deal, submit a credit application and book an in-person or virtual appointment – anytime, anywhere
FRANKLIN, Tenn. – Amidst a flurry of product launches, including the all-new 2022 Outlander, Mitsubishi Motors North America, Inc. today unveils ClickShop,℠ a 24-hour digital showroom. Hosted on mitsubishicars.com, customers now have a shopping experience completely customized to their needs, interests and budget, as well as more transparency in the car-buying process.

The move is part of Mitsubishi's vision to make the car-buying experience more fast, fair and fun for its customers. With ClickShop, buying a new Mitsubishi is as simple as "click, click, car."

ClickShop℠ allows customers to browse real-time inventory at their area dealers; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. For customers, this means no more driving from dealership to dealership looking for a particular car, and a greatly reduced amount of time in the store to finalize a purchase.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."


Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three considerably revised vehicles and one all-new, ground-up redesign, proof of its commitment to deliver high quality, top value, leading-edge technology vehicles in the U.S. In addition, standard features and added value across the entire lineup, with key standard active safety features appearing on all vehicles, will underpin the revisions.

ClickShop was designed with the modern customer in mind and in partnership with the leading digital retailing solutions provider, Motoinsight. Mitsubishi is just the second automotive manufacturer to launch a fully integrated, digital retail experience across its sales network, directly from the manufacturers' website. This allows customers to see the full picture of inventory in their area, right from their phone, tablet or laptop. Customers are also not required to submit their contact information to unlock deals.

Mitsubishi and Motoinsight will continue to roll out additional functionality for the platform, with the ultimate goal of breaking down unnecessary and burdensome barriers to the car-buying process and providing a more seamless experience for customers.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."
 

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Businesses like Carvana and Cargurus, etc. are changing the way some demographics buy a car. I can understand why Mitsubishi might want to leverage that market to bolster U.S. sales. 20 years ago when this type of thing was just getting started i bought my first Mitsubishi (Montero Sport) using an online broker. I don't even recall which one I used, but there were only a few doing it at the time.

My experience was great. I filled out the information and got a better deal on the exact car I wanted than what the local dealer was willing to offer. The entire transaction took less than an hour and the only tentative aspect was for the dealer to assess my trade to see if I described it's condition accurately. The only downside was that I had to drive to a dealer an hour away to pick it up. Not a big deal and many of these services will bring the car to you now.

The downside I see is that a lot of folks will be buying cars on specifications and pictures only. Aesthetics aside, on paper my Eclipse Cross is inferior in many ways to a comparably priced RAV-4. However, the driving experience is a completely different animal. It's that particular 'je ne sais quois' that people will miss out on and perhaps experience a bit of disappointment or buyer's remorse without a pre-deal test drive.
 

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yup, the gas filler door is flimsy made with tin can like a cover of a vienna sausage, LOL
Yep, had mine replaced completely since I thought there was something wrong with the hinge Kept sliding shut each time I'd fill up, often slamming on my watch, which was completely annoying.

Turns out, it didn't change a thing. Or much - maybe it's a little tighter, but not by much. The lack of a lock/retaining spring makes it completely cheap and speaks volumes for Mitsubishi quality these days.
 

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As for ClickShop - having the ability to actively compare inventory is definitely a plus. The last 3 times I've purchased new, it's been quite the task comparing window stickers from local dealer inventories, which you could already find via the MMNA website. However, getting the "deal" was always the unknown.

I think this would help with shopping, but nothing replaces the test drive and horse trading you can only get with an in-person visit. Not only that, I wonder if local dealership perks (e.g., free inspections for life, x number of free oil changes, local shop/aftermarket discounts, etc.) are to be showcased as part of the trade.

Good on MMNA to think about creative avenues to make the sale. I hope they do 2 things in addition to the Service:

1. Improve Marketing efforts
2. Not undercut local dealer sales. (I do feel for the average salesperson who lives off commission and manufacturer incentives.)
 

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Ya as stupid as it sounds had I thought to open the gas door and felt how it’s made I probably wouldn’t have bought the car. Can anyone with the new model confirm it’s still the same out of curiosity?
 
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