Zarbs, I like that they didn't put the brand names on! People should know what it is by the logo. I prefer less badging on my cars actually. I usually take off some or all of the badging on my cars. Although my EC hasn't bothered me yet. I spent a semester in Australia and my flatmate actually had a Mitsubishi. Her father was a mechanic and the car had a ton of miles on it. It's actually one of the reasons I even considered a Mitsubishi over the past couple years. I never thought of the brand as competitive prior to driving around in hers over the 7 months I was there.